Betfair unveils MatchMe betting feature

Exchange heavyweight to offer automated matched betting guarantee service to online customers

Betfair has debuted its new ‘MatchMe’ smart betting assistant, which aims to increase the chances of punters having their bets fully matched on the company’s exchange. The feature, which is only available for back bets, has been developed particularly for volatile markets where prices change rapidly or markets where liquidity is low. The service is…

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