BetMGM the US online betting arm of MGM Resorts International and Ladbrokes owners Entain plc have announced a partnership with the Topgolf Entertainment Group which will be centred around an integrated sports betting and entertainment experience.
In a Press Release issued by MGM Resorts International on Friday of last week, the land based casino giant confirmed that BetMGM and Topgolf will collaborate on marketing and promotional offers through the BetMGM platform and also at select Topgolf venues and within WGT by Topgolf.
WGT or World Golf Tour is the leading online golf game and has been in operation since 2016. Using a patented 3D photorealistic geo-referencing technology, players who partake in the game can virtually play at golf courses across various countries, including the United States, United Kingdom, Holland, Canada and Mexico.
This new partnership between BetMGM and Topgolf Entertainment Group will allow both companies to engage with consumers on a large scale while reaching new audiences, both digitally and in-person.
Commenting on the partnership BetMGM’s Chief Revenue Officer, Matt Prevost said: “We look forward to introducing Topgolf guests to the immersive sports betting experience that only BetMGM can provide.”
“Topgolf is known for offering unique and interactive entertainment options, which our loyal BetMGM users can now access through a variety of exclusive and customised packages.”
Adding Prevost’s comments, Topgolf Media’s Chief Operating Officer JF Prata stated: “We are thrilled to partner with BetMGM as we continue to energize and grow our entertainment communities. Topgolf has always been committed to providing new and exciting experiences to our guests, and this partnership delivers on that, while providing our longtime fans, as well as those less familiar with Topgolf, an introduction to a complementary experience with BetMGM.”
Further information concerning the partnership has been released, including BetMGM digital branding throughout Topgolf venues in cities where BetMGM operates, to include Las Vegas, Detroit, Denver and Nashville.
Additionally BetMGM will also activate branding and promotional integrations in additional Topgolf locations as its sports betting and gaming platforms become available in new states.