Performance marketing and analytics platform provider Intelitics has been granted a license by the Colorado Division of Gaming, allowing it to work with licensed sportsbook operators in the state for the first time.
The firm already holds licenses in New Jersey and Pennsylvania, with Colorado the third and more locations to follow in the coming months.
Intelitics provides online sportsbook and casino operators with a single platform that allows them to track, analyze and grow all acquisition partnerships and campaigns across web and mobile through access to real-time data which, in turn, allows them to unlock hidden revenue and boost ROI.
Armed with its Colorado license, the company is now looking to work with licensed online sportsbook operators in the state in order to help them unlock the greatest value from their marketing activity.
CEO Allan Stone said: “We are delighted to have secured a license from the Colorado Division of Gaming allowing us to work with licensed sportsbook operators in the state for the very first time.
“As legal online sports betting continues to roll out across the US, there is a tremendous first mover advantage to be had, but operators must ensure they are acquiring players at the right cost and through channels that deliver true value.
“Our cutting-edge platform provides the real-time data, insight and reporting that operators need to do just that across all of the channels they use to market to players. We look forward to working with sportsbooks licensed in the state of Colorado.”
Intelitics’ real-time data hub keeps media buyers, analysts and executives on the same page about spend and results. Operators can use one set of metrics to “slice and dice” media performance to discover what activity is delivering the best results.
Powerful, streamlined reports provide full visibility into cross-channel interaction and the customer journey. A holistic view of costs versus player value means operators can easily determine the most valuable media sources which improves revenue allocation modelling and inform media investment.
CasinoAffiliatePrograms, the standalone igaming-specific ad network, which is powered and run by the Intelitics team, has delivered more than $70m in net game revenue through 150,000+ new depositing customers.