The deal will provide JBO with added exposure as they work to rebrand from their former name RB88. The company operates as a sportsbook that focuses on Asian markets, and they previously worked with the club under the old moniker. Under the terms of the deal, JBO will be permitted to use the club’s logo and custom tailor promotions using the club’s name and players.
“We are thrilled to grow our co-operation with the group,” said Real Betis General Director of Business Ramon Alarcon. “We’re confident that under this new brand, we will enhance positive impacts for JBO and the club, allowing both parties to extend our reach in the Asian market. Our partnership with JBO will enable us to more deeply engage with our fans and supporters in Asia.
“It’s great to see how Real Betis is currently corralling broader interest from outside Spain, and JBO are the perfect partner with whom to expand our own brand through the unifying power of football. We share some welcome and well-aligned values around the game for securing our goals in the most exciting and dynamic way possible. We look forward to seeing this relationship organically evolve over the next few seasons.”
A spokesperson for JBO added: “JBO’s partnership with Real Betis is the largest deal that we are working on – both in terms of scope and ambition. It’s an exciting opportunity, especially considering Real Betis play in one of the world’s most popular leagues. So, we can’t wait to continue some good initial work with the club, consolidating JBO’s credentials and awareness in Asia in the process.”