The Kindred Group has just made an additional step in boosting its US presence. The company has signed an agreement with the Quechan Tribe of the Fort Yuma Indian Reservation.
Following the conclusion of the deal, the Group will get access to the California and Arizona gaming market.
The brand has recently expanded in other states, including New Jersey, Pennsylvania, and Indiana, while having agreements with additional seven states. The expansion in California and Arizona will be completed via the Unibet brand, and the contract will be in force over the next 10 years. There is also an extension option for both casino and sports betting cooperation.
Speaking on the latest extension, SVP US at Kindred Group, Manuel Stan said:
“Going west is truly exciting and the partnership with Quechan Tribe of the Fort Yuma Indian Reservation will grant Kindred access to two key states in the US market. California is likely to become one of the largest markets in the world, with yearly revenues expected to pass $2bn while Arizona, is expected to reach $200m yearly sports betting revenues at maturity. Securing early access to these two key states puts us in a great position to prepare a successful launch together with a great partner with a strong local presence”.
President Jordan Joaquin noted:
“The Quechan Indian Tribe of Arizona and California is excited to be partnered with the Kindred Group, a world leading online sports book and gambling company, which will bring an exciting new form of gambling to the public and revenue for our tribal members”.
The exact launch time depends on the legislation of both states. Arizona will probably accept the Kindred Group initiative first as the draft bill already has support from the governor. The company will continue with a steady expansion in the USA while targeting the key states.
About the Operator
Kindred Group is one of the leading gaming companies, established in 1997. The brand employs more than 1500 people who create products based on mutual trust and support. The company is specialized in the delivery of games such as Sports Betting, Mobile Betting, Casino, Poker, Bingo, Live Casino, Games, and Mobile Casino.
“Kindred goes west towards California and Arizona”, prnewswire.com, February 9, 2021.