British online casino software development studio Push Gaming has enhanced its existing partnership with Maltese iGaming operator Rootz LTD after inking an integration deal for its recently launched third brand, Wheelz. The online operator’s most recent digital offering followed the June 2020 launch of its second casino brand, Caxino, which was led by the Birkirkara-headquartered firm’s breakout brand Wildz.
Under the deal, the state-of-the-art gaming platform will gain access to Push Gaming’s portfolio, adding to its already overflowing lobby featuring thousands of market-leading games which includes slots, table, and live dealer options.
“Wheelz with Push Gaming is everything that a modern casino should offer.”
Titles such as the Ancient Egypt-themed slot offering up to 46,656 win ways, Wheel of Wonders, to the retro-futuristic 6×4, 30 paylines Land of Zenith which features the Hypermode mechanic and is set to launch March 11, and the coming, Dinopolis. Each of the player-focused titles will be accessible to Wheelz Casino customers, offering the very best entertainment from the London-based HTML5 game developer.
In a recent press release, Chief Commercial Officer for Rootz, Tony Kjaldstorm commented on the latest deal stating that the Maltese firm’s state-of-the-art Wheelz brand “focuses on a slick, seamless operation” and offers a broad selection of market-leading games, “that’s why we had to have Push Gaming titles for our players.”
The COO went on to say that they are looking forward to seeing how Wheelz’ players react to “more engagement” from the new offering of games, adding that together with Push Gaming, Wheelz “is everything that a modern casino should offer.”
Licensed by the Malta Gaming Authority (MGA) and built on Rootz’s own powerful gaming platform, the new gambling site features David Hasselhoff as the face of the brand. The collaboration with the show biz legend of Baywatch and Knight Rider fame, has also seen his name added to “Hoff’s Extra Wheel.” The gamified loyalty scheme feature can randomly pop up during play on any of Wheelz Casino’s thousands of games.
Head of Account Management for Push Gaming, Christine Parkhill also commented on the latest launch, stating that while Rootz is already an existing partner with its other operations, “Wheelz is a brand that aligns nicely with our own ambitions.”
Parkhill added that the online casino‘s gamified loyalty scheme and intuitive user interface (UI) pits players first and is just how they position themselves as a company, “so Wheelz is exactly the right kind of site for our unique game selection.”
According to the press release, every new player who signs up at Wheelz Casino will be awarded 10 extra spins on Push Gaming‘s feature-packed Wheel of Wonders video slot, which was released in November 2020. The additional bonus is courtesy of a joint effort between the London-headquartered developer and Wheelz.