For the very first time, LeoVegas is starting an international strategy with a brand new concept that is commercial. The company will create unified communication, consistent across all markets with this new concept. The concept that is new take place at LeoVegas’ fictitious headquarters in the LeoUniverse. This will be rolled out with localised adaptations during the quarter that is first of springtime, the video gaming business LeoVegas is starting a marketing campaign that is global. In connection with this, the company will introduce a completely new concept that is commercial LeoUniverse, where in actuality the company’s fictitious Chief Entertainment Officer, Leo, works during the company’s headquarters. By using humour and recognition of everyday activity, LeoVegas produces a commercial show that combines laughter and activity in top-notch manufacturing.
”Offering the customer experience that is best starts with our marketing. A world filled with entertainment, excitement, and humour with this new concept, we invite our customers to a completely new’LeoUniverse. We shall get acquainted with a few brand new figures but additionally satisfy familiar faces from our many games” that is popular explained Sarah Krusell, Marketing Production Director at LeoVegas.
”Working to develop the new global creative concept for LeoVegas it became clear that the heart of their offering is highly aligned with the entertainment industry. And obviously, their brand universe should be an extension of that feeling”, states Lars Samuelsen, Creative Chairman at the advertising agency Uncle Grey.
With this concept that is new the company’s marketing communications will undoubtedly be unified across all markets whilst also being adjusted to match the neighborhood requirements and laws of every market.
”Our industry has historically perhaps not maintained a top level that is enough it comes to advertising and marketing. Instead of being the loudest, we hope to now be able to introduce a concept that people actually appreciate and find entertaining. With more content that is relevant we could responsibly build an entertaining brand”, added Sarah Krusell.
The concept will undoubtedly be utilized across all areas, networks and all sorts of news platforms and certainly will continue steadily to place LeoVegas as a brand that is responsible offers entertainment and excitement in a safe environment.
The LeoUniverse concept has been developed and produced together with the copenhagen that is award-winning marketing agency; Uncle Grey. The campaign will be broadcast on initially television in Denmark and Sweden and you will be followed up by electronic promotions across a number of networks.