There are two main goals of every online casino: customer acquisition and customer retention. To attract new customers, many online casinos usually offer lucrative welcome bonuses, which are the most common type of promotion in the online gambling industry nowadays. However, many players just use the welcome bonus to test their luck and then leave for the next casino, which is something that’s not the final goal of any online gambling platform.
Instead, online casinos do their best to retain their customers and make them want to come back more often instead of flying off to another site. One of the ways to do that is by offering promotions to regular players. Moreover, some online casinos offer a special scheme for the most loyal customers — the VIP or loyalty program.
These programs are usually tiered, meaning you can progress through levels and earn better benefits. Most online casinos require you to play USA online slots and other games that bring you points in order to make progress.
In most cases, you need to collect a certain number of points to enroll in the VIP program. However, some casinos actually have to invite you to become a member. If that’s the case, you might want to check with customer support how much money you need to spend before becoming eligible for the VIP program.
Let’s be honest — you have to be extremely active to reach the upper levels of any VIP section. Simply put, these are reserved for high-rolling members who don’t mind spending hundreds — if not thousands — of dollars during a single session.
Low levels will usually offer you smaller bonuses, such as free chips, weekly cashback prizes (usually between 10% and 20%, birthday bonuses, special offers, and more). These rewards will increase as you move through the ranks, and you might even get a personal VIP manager at one point, whom you’ll communicate with and who’ll make arrangements for you in order to make your stay in the casino pleasant.
If you reach the top tiers of VIP programs, you might get all kinds of luxurious rewards. Some casinos go as far as offering free holidays to exotic places, no max cashout deals, and much more.